You can’t deny that themes are essential to the success of the gambling industry. Throughout the years, they have appealed to customers to the point where players now have their favourites based on the title they are playing.
Themes are here to stay – empirical research on Springer Link highlights this beyond doubt – yet it’s easy to take them for granted. Users might assume that bright lights and cool sound effects are the reasons why they are so popular within the gambling sector, but this isn’t the case. To find out more about the role themes play within the gambling industry, please keep on reading.
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Brand & Production Variation
The casino sector, particularly the online casino market, is very competitive. In essence, the market is saturated, and providers must think of smart ways to carve out a niche and attract new customers regularly. This is because Investopedia points out that the phenomenon is a point when a market no longer provides demand.
Themes, therefore, give brands the power to raise awareness of their offerings because they add features to ensure formats aren’t the same. Several new casinos have implemented this strategy when hitting the market, but none more so than Fruit Kings as it uses an environmental theme throughout its website. Whether players like slot machines or table games, they get to answer the call of the wild by unearthing jewels and treasures on their journey to become the Fruit King.
Audience Engagement
Another way that themes engage audiences is by making games more relatable. A product that is fun is one thing, but one that’s exciting and reminiscent of popular culture adds another dimension to the playing experience.
This is best seen through the lens of Hollywood’s camera, with the likes of The Gladiator and Jumanji inspiring a plethora of releases that make the theme popular to this day. However, themes are flexible, which means casinos can adapt to the times to ensure their products and services are timeless. A current example is the role of Netflix’s blockbuster, Tiger King.
64 million households watched the TV series according to Variety, so it’s no surprise to see the rise of jungle titles. For instance, The Savannah King and Cats are among the most in-demand slots available on any platform.
A Bridge between Gambling & Gaming
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Gambling and gaming are markets that are intertwined. The biggest link is the introduction of in-play purchases within console titles, many of which are used within a gambling format. For example, Grand Theft Auto Online has a casino where players can place wagers, which is why WEPC reports that the market is worth around £120 billion.
There is a clear relationship that casinos want to build on as it allows them to appeal to a wider fan base. A theme acts as a bridge between the two formats because NCBI highlights how themes in popular video games have been around since the 80s. As a result, a theme is a perfect foil.
Themes set video games apart. In an era where the market has never been as competitive, and where popular culture trends merge into a single entity, this is crucial for casinos with massive gaming libraries.
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The license under which your chosen online casino or sportsbook operates is a tell-tale sign of their reputability and transparency. Although there are many iGaming jurisdictions in action, only a handful are deemed to offer the optimum protection for customers, creating fair and secure betting environments.
If you are wondering which iGaming licenses are most valued throughout the industry, read on as we get under the bonnet of the top five jurisdictions on the planet.
Malta Gaming Authority (MGA)
If you are new to playing and betting online, you may not be aware that Malta is the undisputed hub for iGaming in Europe. The small Mediterranean archipelago houses the headquarters of many of the leading online casinos and sportsbooks in the continent. The MGA was one of the first to fully regulate the activity of online casinos and bookmakers. In fact, Malta became the first member state of the European Union to fully regulate.
The MGA’s overarching mission is to promote responsible gaming, whilst safeguarding vulnerable bettors and maintaining the fairness and integrity of table games, slot machines and all other forms of betting. The MGA also issues licenses covering individual iGaming activities, such as casino games powered by random number generators (RNGs), table games played strictly against the house, as well as controlled skill games.
UK Gambling Commission (UKGC)
Following the new Gambling Act 2005, legislated as part of the UK’s plans to better regulate online and offline gaming, the UKGC was established. The UKGC covers the operation of all kinds of online gaming activities, spanning bingo, sports betting, lotteries and casino action. In fact, the only facet of betting not covered by the UKGC is spread betting, which is overseen by the Financial Conduct Authority (FCA).
The UKGC is considered one of the most reputable iGaming jurisdictions, operating as a strictly independent body, overseeing the open and fair nature of operators, whilst safeguarding underage and vulnerable users. The UKGC works in tandem with independent third parties like eCOGRA to periodically test iGaming operators to ensure their games operate in line with their advertised return to player (RTP) percentages. Although the UKGC licenses operators across Europe and beyond, many of the leading UK brands are licensed by the UKGC too. For instance, bet365 is licensed by the UKGC, with its users able to utilise their sports and casino services under the same account.
Alderney Gambling Control Commission (AGCC)
The AGCC was actually formed five years prior to the UKGC. This Channel Island, part of the Bailiwick of Guernsey, has been a hub for iGaming operators for more than a decade. Many of these operators have sought to obtain an AGCC license alongside one from the UKGC, giving their customers ultimate peace of mind over their regulatory compliance. The AGCC, like the UKGC, has no issues with fining operators for breaching its license conditions or indeed revoking licenses to those failing to cooperate long-term.
The strict nature of AGCC licenses means that some operators choose not to invest the time and energy to obtaining one here. However, those that do must abide by stringent legal and ethical obligations. On the whole, any operator licensed by the AGCC can be relied upon to conduct its services with integrity and fairness, operating exempt from criminal activity.
Kahnawake Gaming Commission (KGC)
Across the Atlantic, the KGC is one of the longest standing iGaming jurisdictions in North America. Established in 1996 and active since 1999, the KGC has been governing online casinos and sportsbooks in Canada since the Mohawk Council of Kahnawake approved the Kahnawake Gaming Law. Their approach to regulating iGaming is five-fold – to lawfully regulate the industry, to maintain responsible behaviour, to shield the industry from organised crime and minors and always maintain operational fairness and transparency.
The KGC is within the Mohawk Territory, which operates independently to Canadian laws, with its own legislature. Although you might think this would lead to deregulation, in actual fact the KGC is even more stringent as a result. Its application process is notoriously strict and expensive application fees are designed to ensure only the most serious operators gain approval here.
Isle of Man Gambling Supervision Commission (GSC)
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The Isle of Man GSC is yet another iGaming jurisdiction well-known for upholding strict regulatory standards and a fair system for ongoing monitoring. The GSC not only intends to keep crime at bay from the iGaming sector, it also intends to safeguard vulnerable customers and minors. Its abiding principle is to make sure licensed operators are fair and that customers get the winnings they are due.
The GSC is well-known for its handling of customer disputes and the island’s Money Laundering and Terrorist Financing Code of 2013 ensures all license holders handle funds with the utmost professionalism and protection for their customers. All GSC license holders have had their casino and sportsbook software tested and verified, with the Commission only accepting applications from those with reputable trust certification.
iGaming jurisdictions to avoid
Although the Curacao e-Gaming Licensing Authority (CGLA) is one of the oldest authorities in this sector, founded in 1996, there are reasons to be sceptical of any iGaming operator licensed solely by the CGLA. That’s because the authority operates a hands-off approach when it comes to customer disputes with operators. It will never intervene, with licensing regulations requiring both parties to resolve disputes amicably.
The CGLA is also one of the cheapest and easiest licenses to obtain. Consequently, it has been known for unscrupulous operators to launch under a CGLA license and not provide the level of service that bettors have come to expect online.
How to find out an operator’s license
When an online casino or sportsbook is officially licensed by a reputable iGaming jurisdiction, they will normally display this information proudly in the footer of their website. This will usually be in the form of a logo of the licensing body or in text format as part of the website’s small print. If the operator has an ‘About Us’ section, it may also be mentioned specifically in this category.
A tremendously improbable draw, and yet, just as likely as any other result in the luck-based game, South Africa’s Ithuba National Lottery saw its multi-million Powerball pull consecutive numbers. Strangest of all, those consecutive numbers consisted of the naturally popular low numbers, rewarding several winners.
While a lottery win is still an against-the-odds triumph for anyone, this one comes as both a disappointment to those who didn’t just go with a simple run of numbers and, partially, to the numerous winners. So, what actually happened in the Ithuba Powerball, and what’s the best practice for those looking to avoid such an outcome themselves?
Was the Powerball lottery rigged?
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After an intense investigation into the Powerball draw on 1 December, the governing body Ithuba ruled that the consecutive numbers draw wasn’t rigged. On the night of the Tuesday Powerball, viewers were amazed to see the numbers 5, 6, 7, 8, and 9 drawn for the main numbers. However, the situation was made even more bizarre by the bonus number rolling out as the number 10 ball.
As unlikely as it would seem for such a sequence to occur, a record count of jackpot winners cashed-in their Powerball tickets for a share of the top prize. The general consensus would be that it’s counterintuitive to go with consecutive numbers, despite the randomness at hand, and yet 21 people claimed their R5.7 million share of the jackpot – with one player getting another R100,000 for their PowerBall PLUS call.
It will come as somewhat of a bittersweet victory for some Powerball winners. With their winning ticket, many will have assumed that they had won close to R120 million, which equates to nearly £6 million. Instead, they each received around £285,000. While this isn’t a sum to be scoffed at, it’s certainly not as life-changing as a multi-million reward.
Good practice when playing the lottery
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Winning the lottery is a joyous occasion, but it’s even better when you get to claim the prize for yourself. An excellent way to see this is that you hear about jackpot rollovers all of the time, but this could only happen if the glut of the players have the same number-picking tendencies.
Playing the numbers that people tend to avoid is a sound way to avoid what happened in South Africa, with sequences being near the top of this list. It was found that around 10,000 people each week select the one to six sequence, with countless others doing the same with other number series.
In a study of popular lottery numbers and how to play against the crowd, it was found that numbers over 30 are among the rarely selected figures. This is put down to the association of luck with one’s birthday or significant date, with 31 being the cap on such inklings; so, mix-up your sheet with numbers over 30. Furthermore, the two big numbers to avoid are the lucky number seven and unlucky number 13.
So, to help avoid having to share your potential lottery win with a group of others, adhere to good lottery practices, such as not picking consecutive numbers, mixing in no over-30s, and avoiding the famous number seven and 13.
The Roman Empire is one of the most famous periods in human history. It lasted for 1000 years and has been incredibly influential on the course of civilisation ever since. The Romans are credited for introducing several things that are still commonplace today, from surgical tools to the calendar that we live by. It is no surprise, then, that there is a lot of fascination with this ancient civilisation. And where there is interest, there is potential for games. In the world of gambling, casino games are designed to cater to many audiences. Within that, there have been quite a few themed slot games based on Romans over the years. Here are some of the best.
Augustus
For players in search of free spins bonuses, there are various options recommended by Vegasslots.co.uk. The bonuses vary but tend to be around the 50 free spins mark, meaning that players can get a good feel for the games before investing their own funds. Some sites even give the option to play a number of the games for practice before paying to play. This can help players understand the game mechanics, and as these sites don’t require down payments this removes any unnecessary barriers. Those eager to play these slots may find the recommendations of this site useful.
One of the games that comes with this free or paid option is Augustus, a title based on the first-ever Roman emperor during the imperial period, Caesar Augustus. The controversial leader reigned from 27 BC until AD 14 when he died. The slot game based on the iconic leader features Augustus’s well-known image, which was immortalised through statues and coins from the time period. Indeed, the thumbnail for the slot actually appears to be an Augustus coin.
The game does a good job of taking players back to the time of the Romans. It has a backdrop of marble pillars, and the symbols include swords, rings, scrolls, and emperors. It is a medium variance slot with an RTP of 96.14 per cent. The game was developed by the small company, Neon Valley Studios. This studio is owned by powerhouse Microgaming, who helped with the distribution.
Caligula
Caligula was the son of Augustus’s granddaughter, Agrippina the Elder, and ruled as the third Roman emperor from 37 to 41. He was known for being a cruel sadist, and many sources refer to him as an insane tyrant. You don’t have to be likeable to go down in history, though, and it’s often the most despicable rulers who gain the most notoriety after their deaths. For this reason, Caligula has been the subject of various works of fiction in popular culture over the years.
The Caligula slot game from GameArt is based around the well-known Roman, and Caligula acts as the wild on the reels. The high volatility of the game perhaps reflects the capriciousness of the ruler himself and makes the game an ideal choice for those in search of a thrilling Roman game.
Gladiator
The Gladiator slot game is based on the 2000 Ridley Scott film of the same name, which won the Academy Award for Best Picture as detailed by abcnews.go.com that year. The movie starred Russell Crowe as Maximus Decimus Meridius, a fictional Roman general who served under Marcus Aurelius in the picture. Aurelius and his son, Commodus, were both real figures in Roman history, ruling in the later period of the Roman Empire until 192.
The Gladiator slot game features many characters from the classic film and fills players with nostalgia about Scott’s epic. The 25 pay line slot was produced by industry powerhouse, Playtech, a company renowned for the exceptional quality of its games. There are various bonuses available, including the Gladiator bonus and the Coliseum bonus. These are triggered when the emperor and helmet symbols spin into view.
Fans of Roman history will have a great time playing these slots and can also find some similar titles like Chariots of Fire and Caesar’s Empire. If the Roman civilisation isn’t up your street, there are slots based on other periods of history to choose from. For instance, there are a high number of games out there based on Ancient Greece. There are also quite a few titles based on Vikings, highlighting how there really is something for everyone in the slots genre