What can US sportsbooks learn from European operators

What can US sportsbooks learn from European operators

The past couple of years have seen major changes in the US gambling industry. There are now an increasing number of US sportsbooks and betting with companies such as FanDuel, DraftKings and BetMGM are now common place for American gamblers. This is especially the case on Android and other mobile devices.

The change has come about after an important Supreme Court ruling in 2018. This saw individual states being allowed to make decisions on gambling legislation, rather than it being a Federal task.

The state of New Jersey had been instrumental in the push for change. Since the ruling many New Jersey operators, especially casinos have opened sportsbooks. The battle for sites such as PointsBet and FanDuel to get new customers is an ongoing one.

There has been a big increase in the number of European mobile sporting apps. What lessons can the US learn from Europe? The provision of plenty of in-play betting is definitely a way of attracting new customers.

It’s so exciting to be able to bet on an event as it takes place. An even better experience is if you can provide your customers with live streaming of sporting events. Being able to watch on your Samsung or Android the event you’ve bet on is so exciting. Providing more live streaming of sports such as tennis, football, and basketball for example, will definitely attract new customers.

There are some great sites that give invaluable information about mobile betting. These include reviews looking at areas such as betting opportunities, how trustworthy they are, payment methods and the bonuses and promotions offered. Mainly thanks to advances in technology, the rise in popularity of legal mobile sports betting apps has exploded over the last 2 years.

The covering of events from all over the world has played a key role in the success of European mobile apps. The global coverage ensures that there is a steady flow of betting opportunities throughout the day and night. This is a feature that apps such as BetMGM and New Jersey operators offer to their customers. Offering more in the future can only be good news for them.

All sites will cover the main sports that take place, however covering others can pay dividends. Offering odds on dirt bike racing, pool, rugby, or even professional wrestling can see more customers joining. The more events that can covered, the better the service that will be provided.

Offering plenty of bonuses and promotions is another practice that US betting apps can use. This has been used a great deal in Europe and has provided a steady stream of new customers all eager to gamble on their Android and Samsung devices.

Welcome offers are already becoming common place on sites such as FanDuel and DraftKings. The provision of offers that are exclusive to those playing on their Android devices is another popular service carried out by European gambling sites.
It can be seen then that the offering of as many betting opportunities as possible is important for US apps such as PointsBet. If these can be offered throughout the day with lots of promotions too, then a healthy future looks guaranteed.

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